Reborn everyday with hot water. Racold is Ariston Thermo Group’s leading water-heating brand in India, offering a comprehensive range of electric, gas, and solar water heaters.

2015, A YEAR OF SUCCESSFUL COMMUNICATIONS

Google India rewarded Racold as an example of a business that distinguished itself by its innovative use of the Internet to expand its business: not only does Racold use its on-line platform to market its products in India and in other markets, such as Bangladesh and Sri Lanka, but it also incisively and vigorously sends messages on efficiency and energy savings for a category of products that create relatively low emotional involvement such as water heaters.

For the fifth year in a row, the Bureau of Energy Efficiency (BEE) awarded Racold first prize for the category of electric high energy efficiency water heater manufacturers.

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