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02/22/2024
One million Facebook fans for Ariston Thermo
Ariston Thermo hits and crosses 1,000,000 fans on its Facebook pages, a record that elevates the Group with the largest fanbase in its industry.
In fact, Facebook is taking an increasingly central role in the Group's digital strategy because of its ability to engage users in a fast and effective way, thus becoming an irreplaceable tool in generating brand awareness among consumers and importantly transferring a simple but complete information about the products, in an interactive manner, highlighting the benefits of the new thermic comfort technologies.
This commitment, in the last three years, led to the creation of several fanpages with a constant focus of acquiring and engaging with the consumers in the main markets where Ariston Thermo is present, mainly with Ariston and Racold brands.
In 2016, different digital communication campaigns have been activated with the aim of striking meaningful conversations with the fanbase through posts that invited to interact with the brand and its different products. One such interesting global communication campaign was created by Ariston on the occasion of World Environment Day promoted by the UN. Through the hashtag #WildForLife, with the aim to sensitize the community about nature and wild life protection.
02/22/2024