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02/22/2024
Ariston and WWF together in China to promote sustainable lifestyle
Ariston is corporate partner of WWF Earth Hour 2016 in China for “Consume Less, Enjoy More”, a project aimed to promote sustainable lifestyle and earth conservation.
In the recent years WWF has started to select and invite some top companies devoting to energy saving and environment protection as partners of Earth Hour. That speeds up the spread of green messages from Earth Hour and promotes the transformation of green consumption and lifestyle in a more effective way. Some leading brands from different industries have joined this program. Ariston is the first brand in the thermic comfort industry who cooperates with WWF Earth Hour.
Earth Hour is an annual worldwide event organized by the World Wide Fund for Nature (WWF) to encourage individuals, communities, households, and businesses to be involved in Earth conservation; it was famously started as a lights-off event in Sydney, Australia, in 2007 and since then it has swept the globe. In 2015, more than 7000 cities from 173 countries and territories had joined the event.
Click here to deep dive the Earth Hour project.
Click here and watch the video of the event.
02/22/2024